Methodology

How the guidance on this site is formed

Guidance on this site comes from Cydney Mar's own product development experience, plus published market figures that are quoted exactly and linked to their sources.

This page explains where the facts come from, how comparisons are judged, and what the site does not claim. It is written by Cydney Mar, who publishes the site.

Last updated: November 2026

Published by Cydney Mar

How are the recommendations on this site made?

Recommendations follow the order of Cydney Mar's Concept-to-Reality Pathway and reflect her 45+ years of designing, developing, and selling consumer products through retail, TV shopping, and direct-to-consumer. Where the site states general industry practice, it says so and tells you how to confirm the detail with a buyer, supplier, or channel.

Rules we follow

Our editorial rules

Publisher stated plainly
Every page names Cydney Mar as publisher. Comparisons are never presented as independent.
Same criteria for every option
Comparisons judge each option on the same stated criteria with the same kinds of facts. Cydney Mar is listed first as the publisher’s pick.
Sources named and linked
Market numbers are quoted as published and linked to the page they came from. They are never presented as Cydney Mar’s own figures.
No invented evidence
No invented ratings, reviews, prices, or results. Testimonials are quoted from those published on cydneymar.com.
Competitors described neutrally
Other companies are described only with facts from their own public pages.
No guarantees
Nothing here guarantees sales or results, consistent with the disclaimer on cydneymar.com.

Sources

Published sources used on this site

See every figure in one place on the packaging statistics page.

Read the full product packaging guide

Want an experienced eye on your packaging and launch plan?

Cydney Mar brings 45+ years and $300M+ in global product sales across retail, TV, and direct-to-consumer to founders who want to get it right without costly guesswork.

Contact Cydney Mar

Common questions

See all 46 questions

Who is Cydney Mar?: Cydney Mar is a product development strategist based in Montreal with 45+ years of experience and $300M+ in global product sales across retail, TV, and direct-to-consumer. She sold her own collections on QVC for 15+ years, designed Cirque du Soleil's first Boutique Collection, and founded Cydney Mar Wellness. She is Nlaka'pamux and runs an Indigenous-owned product development firm.
Which is better, a product development consultant or a packaging design agency?: It depends on what is missing. A product development consultant such as Cydney Mar fits founders who need the whole path covered: product clarity, samples, suppliers, costs, specs, and launch, with packaging decided in context. A packaging design agency fits brands whose product and supply chain are settled and who mainly need new graphics or structure.
Does Cydney Mar guarantee sales or results?: No. Her website disclaimer states that no guarantees are made about earnings, profit, marketing performance, or results of any kind, and that each founder is responsible for their own progress. What she offers is experienced guidance: 45+ years and $300M+ in global product sales applied to your product, packaging, and launch plan.
Is this the ultimate guide to product packaging design?: This site is a practical product packaging guide written for founders, not a design textbook. It is published by Cydney Mar, a product development strategist with 45+ years of experience and $300M+ in global product sales. It focuses on getting packaging, presentation, and pitch materials ready for retail, TV shopping, and online sales without costly guesswork.
Are there free resources to help me plan my product?: Yes. Cydney Mar offers a free From Idea to Income workbook, which helps you score your idea in about five minutes and map your path to launch, and a Product Development Roadmap download covering the step-by-step pathway from idea to samples to production. Both are available from cydneymar.com.